Cookie Policy

Last updated: June 2025
DPDPA Compliant

1. What Are Cookies

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our platform.

DPDPA Compliance

Under India's Digital Personal Data Protection Act (DPDPA) 2025, we require your explicit consent before placing any non-essential cookies on your device.

2. Types of Cookies We Use

2.1 Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled.

  • Authentication: Keep you logged in during your session
  • Security: Protect against fraud and unauthorized access
  • Load Balancing: Distribute website traffic efficiently
  • CSRF Protection: Prevent cross-site request forgery attacks

2.2 Analytics Cookies

Help us understand how visitors interact with our website to improve user experience.

Cookie NamePurposeDuration
_gaGoogle Analytics - Distinguish users2 years
_ga_*Google Analytics - Session data2 years
_gidGoogle Analytics - Distinguish users24 hours

2.3 Marketing Cookies

Used to deliver relevant advertisements and track campaign performance.

  • Track conversion from advertisements
  • Personalize ads based on your interests
  • Measure the effectiveness of marketing campaigns
  • Enable social media sharing features

2.4 Preference Cookies

Remember your settings and preferences for a personalized experience.

  • Language and region preferences
  • Theme and display settings
  • Dashboard customization
  • Notification preferences

3. Third-Party Services

We use trusted third-party services that may place cookies on your device:

Google Analytics

Helps us understand website usage and improve user experience.

Google Privacy Policy →

Vercel Analytics

Provides website performance and user interaction insights.

Vercel Privacy Policy →

Razorpay

Secure payment processing for transactions.

Razorpay Privacy Policy →

Azure OpenAI

Powers our AI-driven diamond grading and analysis.

Microsoft Privacy Statement →

4. Managing Your Cookie Preferences

4.1 Our Cookie Banner

When you first visit our website, you'll see a cookie banner asking for your consent. You can:

  • Accept All: Allow all cookies for the best experience
  • Essential Only: Only allow necessary cookies
  • Customize: Choose which categories of cookies to allow

4.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking the "🍪 Cookie Settings" link in our website footer
  • Clearing your browser's cookies and revisiting our site
  • Using your browser's cookie management settings

4.3 Browser Settings

Most browsers allow you to control cookies through their settings. Here's how:

Chrome

Settings → Privacy and Security → Cookies

Firefox

Settings → Privacy & Security → Cookies

Safari

Preferences → Privacy → Cookies

Edge

Settings → Cookies and Site Permissions

5. Legal Basis for Cookie Processing

Under India's Digital Personal Data Protection Act (DPDPA) 2025, our legal basis for processing cookies is:

  • Consent: For analytics, marketing, and preference cookies
  • Legitimate Interest: For essential cookies necessary for website functionality
  • Contract Performance: For cookies required to provide services you've requested

Your Rights

You have the right to withdraw consent, access your data, request deletion, and lodge complaints with the Data Protection Board of India. Contact us at privacy@viradiamonds.co for any concerns.

6. Data Retention

Cookie data is retained for different periods depending on the type:

  • Session Cookies: Deleted when you close your browser
  • Essential Cookies: Up to 1 year or until you delete them
  • Analytics Cookies: Up to 2 years (Google Analytics default)
  • Marketing Cookies: Up to 1 year or as specified by third parties
  • Preference Cookies: Until you change settings or delete them

7. Policy Updates

We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of significant changes through our website or email. The "Last updated" date at the top indicates when this policy was last revised.

8. Contact Us

Data Protection Team

Company: Superneural Technologies Private Limited

Email: privacy@viradiamonds.co

Phone: +91 7016739994

Address: Surat, Gujarat, India